The Little Things Are Giant
What’s a traditional, regional grocery store chain to do when behemoths like Amazon and Whole Foods, and niche players like Trader Joe’s and Aldi, are encroaching on you from every side?
Since Giant does everything well, but nothing really stands out, we made their brand less about them and more about the little everyday moments that mean so much to their customers - the holiday feasts, neighborhood potlucks and backyard BBQs.
“The Little Things Are Giant” has become their rallying cry, and the strategic lens for everything from merchandising to store designs to community outreach.
What’s more, Giant has seen three consecutive quarters of sales growth for the first time in 10 years and their Net Promoter Scores are at an all-time high.