Giant Food – Find Your Local
We proved who local really is.
The Challenge
Own “local” in a category full of lookalikes.
Wildly Original Move
Turned Giant’s 1936 DC roots into a modern brand statement — celebrating community identity and belonging.
Result
Strong lift in local brand perception.
Explore More Work
Is your brand ready to roar?roar?
Want to start a project, share an idea, or just say hello? Drop us a line. The cheetah may bite, but we don’t.
Thank you.
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