Appalachian Trail Conservancy – Take a Hike
Big growth. Tiny budget.
The Challenge
Drive massive awareness on a small budget.
Wildly Original Move
Enlist a celebrity and then pick a fight with the dictionary to make “take a hike” nice again.
Result
85x more reach > paid advertising alone.
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Explore More Work
North Carolina Railroad Company
Reimagining Legacy
Is your brand ready to roar?roar?
Want to start a project, share an idea, or just say hello? Drop us a line. The cheetah may bite, but we don’t.
Thank you.
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