Washington Area Women's Foundation - Be That Woman
Uncover the human truth that resonates with everyone.
The Challenge
With demand for services at an all-time high and charitable giving down, The Women’s Foundation needed to inspire a broader audience to give.
Wildly Original Move
We skipped the sob stories and built a movement around a universal truth: everyone has a woman who changed their life.
Result
The Women’s Foundation raised as much in one year as the previous three combined and earned a National Effie.
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