Turn public energy into grassroots action.
The Challenge
Amid the political noise following the 2017 inauguration, The Women’s Foundation needed to turn a surge in public attention into sustained grassroots support on a minimal budget.
Wildly Original Move
Turned the presidential “first 100 days” into Our 100 Days, creating a timely digital movement that made activism easy to share and even easier to turn into action.
Result
In just 10 days, the campaign reached 250,000+ people organically, increased social visits 358%, and drove a 126% jump in donation page visits.
The Challenge
During the high-stakes 2017 post-inaugural period, WAWF needed to cut through national political noise and capture the energy of the Women’s March. The goal: turn a massive spike in public attention into sustained grassroots support with a minimal budget.
Wildly Original Move
We launched “Our 100 Days,” an activist play on a new administration’s first 100 days. We shifted the narrative from a static charity to an urgent, time-bound movement, positioning The Women’s Foundation as the essential hub for local mobilization.
Results
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