Philadelphia Flyers – Gritty C.O.M.M.A.N.D. Center
Turned fandom into a destination.
The Challenge
Translate viral fandom into a meaningful in-arena experience.
Wildly Original Move
Built an immersive, paid fan activation that let people step inside Gritty’s gloriously unhinged world.
Result
Earned coverage from CBS News, PhillyVoice, NBC Sports Philadelphia, and more.
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North Carolina Railroad Company
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