Philadelphia Flyers – Gritty C.O.M.M.A.N.D. Center

Turned fandom into a destination.

The Challenge

Translate viral fandom into a meaningful in-arena experience.

Wildly Original Move

Built an immersive, paid fan activation that let people step inside Gritty’s gloriously unhinged world.

Result

Earned coverage from CBS News, PhillyVoice, NBC Sports Philadelphia, and more.

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