Giant convenience. One unmistakable brand.
The Challenge
Launch Giant Food’s Delivery and Pickup service with a consistent brand experience, from the website to the doorstep.
Wildly Original Move
Turned The Little Things Are Giant into a connected content system spanning delivery trucks, social, stores, and shopping bags.
Result
One consistent launch across delivery trucks, digital channels, and stores.
The Challenge
Giant Food was launching a new Delivery and Pickup service. The brand had to show up consistently wherever customers encountered it: online, in stores, and on the road. The launch also needed to feel like a natural extension of The Little Things Are Giant, the integrated campaign already connecting the brand to everyday life.
Wildly Original Move
We made convenience look like Giant. Working with the retailer’s internal team, RP3’s Content Lab helped design the new delivery trucks and produced the content assets that carried the campaign across the website, social channels, in-store signage, shopping bags, and more. One visual approach connected a digital grocery order to the physical experience of receiving it.
Results
Giant’s Delivery and Pickup launch arrived with a consistent look and feel across digital and physical touchpoints. The work gave the new service a recognizable place within The Little Things Are Giant, connecting the delivery fleet, shopping experience, and campaign content through one brand expression.
Services Utilized
Content Lab · Campaign Content Production · Delivery Truck Design · Digital and In-Store Creative
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