Born From Grit

RP3 was born from the remnants of another agency. One that closed abruptly and left employees without jobs. Shocked and heartbroken, our founder, Beth Johnson, made the bold choice to take the business on herself. Rallying newly-laid off staff behind her commitment to seek the good in every situation, Beth, her fearless vision, and her new staff were determined to carry on business as usual.

RP3 opened the very next day, where a roomful of brave employees banded together to build a new agency. A better agency.

Resilience, grit, and smart, effective work carried us through. Over a decade later, our growing agency is a tight-knit team founded on integrity, commitment, and drive. We’re living proof that hard work works, and are fully embracing a future chock-full of pushing the boundaries and building strong relationships along the way.

RP3’s First Anniversary, 2010

The A-Team

Beth Johnson

Founder, Chief Executive Officer

Prior to starting RP3 Agency, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas, and achieves solid business results.

Nick Teare

Executive Director of Client Services

Nick has more than 20 years of marketing and communication experience in both in-house and agency leadership roles. While on the agency side, he led accounts at top-tier shops on both coasts including Team One and Arnold Worldwide, where his clients included Amtrak, JW Marriott, HSBC Premier, The Ritz-Carlton and The Colonial Williamsburg Foundation. After making the move to the client side of the hospitality industry, Nick continued his work with The Ritz-Carlton and Marriott International, where he also led campaigns for the St. Regis Hotels & Resorts brand.

Tuesday Poliak

Chief Creative Officer

Tuesday has over two decades of experience spearheading memorable creative for some of the world's most respected brands, including Verizon Wireless, Pfizer, Apple, GSK, Staples, Snapple, Ikea, Droid, Domino’s Pizza, and Mitsubishi Motors. A creative leader in both the U.S. and Europe, Tuesday has a proven track record of leading teams and developing high-profile award-winning campaigns that garner brand loyalty and results. Before joining RP3, Tuesday served as Chief Creative Officer for Wunderman Thompson Health, where she oversaw creative for numerous brands, including Pfizer, GSK, Boehringer Ingelheim, the U.S. Department of Health & Human Services, and for underserved issues like Black maternal health, and DE&I. Her career spans other creative agencies TBWA Chiat/Day Venice; BBDO West; Deutsch NY; McGarry Bowen NY; and Strawberry Frog Amsterdam. She has served as a judge for prestigious creative award shows, including Cannes Lions, LIA, Clio, The One Show, and NYFA. She is a fierce believer in kindness and creative bravery.

Lissa Blackaby Forsterer

Chief Growth Officer

Lissa has over 20+ years working in the creative and advertising industry leading agency growth and accounts in the technology, footwear/apparel, and healthcare industries. She brings a “Cheerful Persistency” approach to agency growth by focusing on relationships with client partners and the agency team to create amazing creative solutions with impactful results. She has worked with brands such as Nike, Intel, Microsoft, Rally Health, Moonstruck Chocolate, and Adobe.

Maja Husar

Head of Strategic Planning

Maja has over 15 years of experience in demystifying consumer behavior through an arsenal of market research methodologies and behavioral science. The passion of getting to the ‘why’ behind people’s decisions eventually navigated her toward brand strategy. She’s worked across three continents for research houses and global agencies like BBDO and PwC Experience Center, translating insights into strategies for brands like AT&T, MetLife, Mercedes-Benz, the NFL and many others.

Melanie Appel

Group Account Director

Melanie has over 16 years of marketing experience in the financial services, healthcare, hospitality, retail, and technology industries. She is a transparent, productive, and collaborative leader who oversees multiple accounts and manages a team of talented staff. She clearly communicates our strategic approach, creative concepts, and tactical recommendations, ensuring deliverables arrive on time, on budget, and to the highest client satisfaction. Before joining RP3, Melanie served in senior leadership roles for Razorfish, Ogilvy, and McCann. Her client portfolio includes Atlantic Union Bank, InterContinental Hotel Group, Marriott International, Royal Caribbean, Truist, and Visit Phoenix.

Jono DeCosta

Head of Media

Jono is a performance marketer with 15 years of experience that's developed and executed media strategy for major brands like Tiffany & Co., KFC, Party City, HHS, CDC, Tumi, US Navy, BlueCross BlueShield, AARP, Frontier Communications and more. His clients have collectively entrusted him with over $800 million in media spend. He prides himself on delivering media strategy that consistently drives measurable business outcomes for his clients.

Anthony Romano

Creative Director

Anthony is an award-winning art director and designer with 15+ years of industry experience, ranging from in-house to freelance and agency roles. He brings fundamentally-sound design principles and thinking to every creative problem before finding new and interesting ways to disrupt the expected — you have to know the rules before you can break the rules to your advantage. Anthony is a business-conscious creator with an entrepreneurial spirit, compiling a portfolio of diverse work for brands such as Atlantic Union Bank, Giant Food, Warner Bros. Discovery, Norfolk Southern, Marriott, Long & Foster, and the Philadelphia Flyers. At RP3, he’s been an integral part in creating and supporting multichannel campaigns and branding initiatives alike, helping to lead the creative across all accounts. He believes a well-rounded, curious, creative mind brings more depth and nuance to client work.

Tim Hurt

Head of Creative Tech

Tim's a T-shaped creative whose background spans 20 years guiding beloved brands through the principles of experience design and creative technology. He drives business transformation by way of new product ideas, activations and service extensions. His priority is producing things that people want to use and share–often they don't look like ads. He welcomes strategic challenges with techno-optimism and finds time to disconnect in nature and with family. Prior projects include VW, Delta, Hilton, Virginia Tourism and Capital One.