In a highly competitive banking market, EagleBank was up against national institutions with bigger brands, deeper pockets, and a slew of recruiting machines to lure top financial talent. They needed to simultaneously compete on two fronts: attracting the kind of business that fuels growth, while recruiting the kind of talent needed to support it. That left us with two marketing problems to solve, and one lean budget to pull it off. 

Without the time or budget for two campaigns, we needed one platform strong enough to carry the weight of both the consumer and employer brand. Soar Higher came out of a single insight; the ambition it takes to grow a business is no different than the drive it takes to grow a career. Those two words positioned EagleBank as an institution that empowered both its employees and its clients, without ever having to dilute the message, the budget, or the creative energy behind it.

It didn't just resonate. It performed. Soar Higher took hold across marketing, recruiting, and internal channels, giving EagleBank a unified voice that punched above its weight class in market:

• 47% awareness lift among OOH audiences (6x industry average)
• 19.5% favorability lift (5x industry average)
• 2x quality leads from lead gen with the same media budget

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