About

You didn’t come this far to be
forgottenforgotten

Neither did we.

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RP3 was born under pressure – formed by a small band of wild originals who refused to quit when another agency shut its doors overnight.

Our founding team didn’t just walk away — they showed up. No runway. No safety net. Just responsibility to clients who needed the work to perform.

With no margin for error, the ideas had to break through. They had to drive real business. That experience still defines how we work today.

Wildly Original is how we deliver outsized results.

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OUR CAPABILITIES

Problems we
solvesolve

Get Results

We craft big, original unmistakable ideas that cut through the clutter, move people, and grow businesses.

Creative problems we’ve solved:

  • “We need our brand to cut through the noise without spending more.”
  • “We need to attract younger audiences who will see themselves in our brand.”
  • “We need one clear idea that holds everything together across all channels.”
  • “We need our budget to fight a crowded market — and win.”
  • “We need to evolve our brand without losing what people already love.”
  • “We need a big idea that drives growth.”
Our Ideas in Action

We start planning with business outcomes in mind and extract maximum impact from every dollar. Media is built into the idea from day one, so the work reaches the right people and performs.

Media and performance problems we’ve solved:

  • “We need to prove ROI.”
  • “We need to see what’s working and optimize in real time.”
  • “We need a media strategy that works harder than our budget.”
  • “We need a media plan that supports a major launch and builds momentum fast.”
  • “We need smarter targeting and optimization to hit our performance goals.”
  • “We need paid, shared, earned, and owned channels working together.”
Learn More

We design brand systems with bite. Bold, authentic, scalable, and built to stand out across the digital and physical world.

Brand and design problems we’ve solved:

  • “We need to look like a category leader.”
  • “Our brand feels dated and needs a modern reset.”
  • “Our product is strong, but the brand isn’t telling the story.”
  • “We need to stand out in a sea of look-alikes.”
  • “We’re launching a new product and need a distinctive brand.”
  • “We need a brand system that actually scales.”

We forge razor-sharp insights that drive wild originality: clever positioning, ruthless focus, and a point of view behind every bold move.

Strategy problems we’ve solved:

  • “We need to understand what actually motivates our audience.”
  • “We need a big idea that breaks through.”
  • “We need a clear, differentiated position.”
  • “We need a strategic foundation for a brand refresh.”
  • “We need to simplify a complex offering.”
  • “We need our brand to show up consistently everywhere.”

Websites, social channels, and digital experiences built to command attention — guiding users along the journey from first glance to decisive action.

Digital problems we’ve solved:

  • “Our site looks great, but doesn’t convert.”
  • “Our website, social, and campaigns feel like separate efforts.”
  • “Everything takes too many clicks.”
  • “Users drop off before we ever earn the conversion.”
  • “Our current digital agency doesn’t understand branding.”
  • “We know something’s broken — we just can’t see where.”

Our in-house content team produces cinematic films and high-volume campaigns fast. Fewer layers. Smarter budgets. Work that stands apart.

Content problems we’ve solved:

  • “We’re forced to choose between quality and cost.”
  • “Our content doesn’t feel connected to the brand.”
  • “We need more content, but we don’t have more people.”
  • “We need content designed to perform, not just exist.”
  • “How do we use AI to make content that doesn’t look like AI?”
  • “We need content that works across every channel.”

INDUSTRIES

We thrive in industries under
pressurepressure

We do our best work in hyper-competitive markets where separation from the pack, trust at scale, and ideas that perform in the real world matter. These are a few areas where our expertise runs deepest.

Get Results

Other

WHAT’S NEW

What's
newnew
 at RP3

With All The Uncertainty, One Strategy Is Clear — Think Local: Fuel for Thought #8

With All The Uncertainty, One Strategy Is Clear — Think Local: Fuel for Thought #8

Closing the Trust Gap in Science — How Communicators Can Play a Role: Fuel for Thought #9

Closing the Trust Gap in Science — How Communicators Can Play a Role: Fuel for Thought #9

RP3 Dives Deep into Breaking Category Conventions

RP3 Dives Deep into Breaking Category Conventions

Travel & Hospitality — Where Less Is Never More: Fuel For Thought #10

Travel & Hospitality — Where Less Is Never More: Fuel For Thought #10

RP3 Selected as a Telly Winner in the 42nd Annual Telly Awards!

RP3 Selected as a Telly Winner in the 42nd Annual Telly Awards!

New Technology Director to ‘Engineer Serendipity’ at RP3

New Technology Director to ‘Engineer Serendipity’ at RP3

“What Tomorrow Taught Us” at the Mid-Atlantic Marketing Summit: A Summary

“What Tomorrow Taught Us” at the Mid-Atlantic Marketing Summit: A Summary

RPeople: New Hires

RPeople: New Hires

Thank You For Bringing Some Fun Back to the Super Bowl. We Needed It.

Thank You For Bringing Some Fun Back to the Super Bowl. We Needed It.

Lewis Williams Talks About the Relationship Between Diversity and Creativity

Lewis Williams Talks About the Relationship Between Diversity and Creativity

What We Can Learn From The CNN-Applebee's Controversy

What We Can Learn From The CNN-Applebee's Controversy

RP3 Agency Names Ingrid Vax New Head of Biz Development

RP3 Agency Names Ingrid Vax New Head of Biz Development

Recruitment Marketing: 5 Strategies To Attract and Retain Employees

Recruitment Marketing: 5 Strategies To Attract and Retain Employees

Florida Panhandle Retailer Targets Vacationers Via OOH

Florida Panhandle Retailer Targets Vacationers Via OOH

Gender Equality In Advertising—How To Break Free Of Stereotypes

Gender Equality In Advertising—How To Break Free Of Stereotypes

New Giant Food Brand Campaign Launch

New Giant Food Brand Campaign Launch

RP3OPLE: Noah Mooney

RP3OPLE: Noah Mooney

RP3 Forms a Healthcare Advisory Board

RP3 Forms a Healthcare Advisory Board

Why Healthcare Marketers Must Pivot To A Big Brand Mentality

Why Healthcare Marketers Must Pivot To A Big Brand Mentality

Shake, Stir, Strain, Sip...Mmmm

Shake, Stir, Strain, Sip...Mmmm

AI And The Age of Artificial Creativity

AI And The Age of Artificial Creativity

RP3 Agency’s New Campaign for Guiding Stars

RP3 Agency’s New Campaign for Guiding Stars

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

RP3 Agency Launches First Campaign for New Client SportsGrid

RP3 Agency Launches First Campaign for New Client SportsGrid

RP3 Agency Launches Rebranding Effort For Military Traumatic Brain Injury Initiative (MTBI²)

RP3 Agency Launches Rebranding Effort For Military Traumatic Brain Injury Initiative (MTBI²)

Sub-Brand Like a Boss: How to Stand Out and Find Your Unique Brand Voice

Sub-Brand Like a Boss: How to Stand Out and Find Your Unique Brand Voice

Super Bowl LVIII Ad Touchdowns & Fumbles

Super Bowl LVIII Ad Touchdowns & Fumbles

Leveraging Cultural Moments To Drive Brand Impact

Leveraging Cultural Moments To Drive Brand Impact

Women Leaders Making Waves in Washington D.C.

Women Leaders Making Waves in Washington D.C.

Reimagining Legacy — NCRR Transformed Into a Transportation Industry Powerhouse

Reimagining Legacy — NCRR Transformed Into a Transportation Industry Powerhouse

How Gen-Z’s View On Individuality Impacts Their Relationship With Brands

How Gen-Z’s View On Individuality Impacts Their Relationship With Brands

Think Your Brand Is Authentic? Gen-Z May Beg To Differ

Think Your Brand Is Authentic? Gen-Z May Beg To Differ

RP3 Agency Announces Award-Winning Tuesday Poliak as New Chief Creative Officer

RP3 Agency Announces Award-Winning Tuesday Poliak as New Chief Creative Officer

AAF DC wins four ADDYs at National American Advertising Awards

AAF DC wins four ADDYs at National American Advertising Awards

RP3 Agency Launches "Any Way You Bank" Campaign for Atlantic Union Bank

RP3 Agency Launches "Any Way You Bank" Campaign for Atlantic Union Bank

Gen-Zers Want To Be The Main Characters In Your Brand’s Story

Gen-Zers Want To Be The Main Characters In Your Brand’s Story

RP3 appoints Jono DeCosta as Head of Media

RP3 appoints Jono DeCosta as Head of Media

RP3 Agency Unveils "More Good Stuff" Campaign for Guiding Stars

RP3 Agency Unveils "More Good Stuff" Campaign for Guiding Stars

Appalachian Trail Conservancy

Appalachian Trail Conservancy

Winner of 6 Telly Awards 2025

Winner of 6 Telly Awards 2025

The Media Playbook

The Media Playbook

Capitol Communicators: Profile of Beth Johnson

Capitol Communicators: Profile of Beth Johnson

"Take a Hike" Campaign on Jimmy Kimmel Live!

"Take a Hike" Campaign on Jimmy Kimmel Live!

Super Bowl LX: “Wildly Original” Awards

Super Bowl LX: “Wildly Original” Awards

AI as a Creative Partner, Not a Replacement (Part 2 of 3)

AI as a Creative Partner, Not a Replacement (Part 2 of 3)

AI as a Creative Partner, Not a Replacement

AI as a Creative Partner, Not a Replacement
See All News

OUR TEAM

We hunt big results in small
packspacks

Small, senior teams with sharp instincts who own the outcome. No bloat. No turf wars. Just accountability.

Creative, strategy, account, and media running in stride — chasing ideas that cut through the noise and come back with measurable growth.

Wildly original. Or it doesn’t survive.

Prior to starting RP3 Agency, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas, and achieves solid business results.

Beth Johnson

Founder, Chief Executive Officer

Tuesday has over two decades of experience spearheading memorable creative for some of the world’s most respected brands, including Verizon Wireless, Pfizer, Apple, GSK, Marriott, Staples, Snapple, Ikea, Droid, Domino’s Pizza, and Mitsubishi Motors Europe. A creative leader in both the US and Europe, she has a proven track record of leading teams and developing high-profile award-winning campaigns that garner brand loyalty and results. Tuesday has judged prestigious creative award shows, including Cannes Lions, LIA, Clio, The One Show, and NYFA, and is a fierce believer in creativity and kindness.

Tuesday Poliak

Chief Creative Officer

Laura’s ability to find the soul of a brand and translate that into smart strategic, creative thinking is her calling card. Her work spans iconic consumer brands and institutions including Crayola, Pantene, Pringles, Native, Hasbro, IBM, Purina, Old Spice, Brooks Running, Coleman, Kennedy Space Center, National Parks, FreshDirect, Dr Teal’s, and Stoli Vodka, among others.

Laura Thomas

Chief Strategy Officer

Maja has over 15 years of experience in demystifying consumer behavior through an arsenal of market research methodologies and behavioral science. The passion of getting to the ’why’ behind people’s decisions eventually navigated her toward brand strategy. She’s worked across three continents for research houses and global agencies like BBDO and PwC Experience Center, translating insights into strategies for brands like AT&T, MetLife, Mercedes-Benz, the NFL and many others.

Maja Husar

Chief Marketing Officer

Jono is a performance marketer with 15 years of experience who has developed and executed media strategies for major brands such as Tiffany & Co., KFC, Amtrak, HHS, CDC, Tumi, US Navy, BlueCrossBlueShield, AARP, Frontier Communications, and more. His clients have collectively entrusted him with over $800 million in media spend. He prides himself on delivering media strategy that consistently drives strong measurable business outcomes for his clients.

Jono DeCosta

Head of Media

Laila is a dynamic brand builder with 15+ years of experience leading cross-functional teams to deliver measurable business impact. She has led global initiatives for brands including Google, Meta, Zillow, Verizon, Optum, and BFGoodrich, translating insights and data into creative strategies that drive growth. Before joining RP3, she held account leadership roles at MullenLowe, AKQA, and Amp Agency, guiding teams to execute integrated campaigns and create award-winning work. Laila excels at building collaborative relationships and is a trusted partner for both clients and colleagues.

Laila Lynch

Head of Account Leadership

Jeff is an award-winning creative director and film director whose work spans advertising, branded entertainment, television, and feature films. His projects have earned honors at Cannes, Clios, Effies, and Tribeca. He’s partnered with brands including Google, Samsung, AT&T, and Hulu through agencies including BBDO and Leo Burnett. You may have also seen him on Shark Tank, where he struck a deal for KENT, the compostable clothing brand he co-founded with his wife.

Jeff Grace

HEAD OF CONTENT LAB

Greg has worked with some of the world’s top brands on digital experience strategy and initiatives, both on the client and agency side. He has worked with brands including Adidas, FedEx, Marriott, Toyota, Victoria’s Secret, and more. He has published several bestselling books on marketing technology, is a member of the School of Marketing faculty at the Association of National Advertisers, has an MBA, speaks internationally at conferences, and is a contributing writer to CMSwire and other leading industry publications.

Greg Kihlström

Head of Digital Experience

Erica brings more than 15 years of experience across all areas of HR and policy. She has led partnerships with Fortune 500 companies and community organizations to design programs that connect brands, schools, and people while strengthening workplace culture. She blends strategy, empathy, and innovation to build the infrastructure that helps creativity thrive. She is focused on creating systems where people and performance grow together.

Erica Thomas

HEAD OF PEOPLE & CULTURE

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