You didn’t come this far to be forgottenforgotten
Neither did we.
RP3 was born under pressure – formed by a small band of wild originals who refused to quit when another agency shut its doors overnight.
Our founding team didn’t just walk away — they showed up. No runway. No safety net. Just responsibility to clients who needed the work to perform.
With no margin for error, the ideas had to break through. They had to drive real business. That experience still defines how we work today.
Wildly Original is how we deliver outsized results.
OUR CAPABILITIES
Problems we solvesolve
Creative problems we’ve solved:
- “We need our brand to cut through the noise without spending more.”
- “We need to attract younger audiences who will see themselves in our brand.”
- “We need one clear idea that holds everything together across all channels.”
- “We need our budget to fight a crowded market — and win.”
- “We need to evolve our brand without losing what people already love.”
- “We need a big idea that drives growth.”
Media and performance problems we’ve solved:
- “We need to prove ROI.”
- “We need to see what’s working and optimize in real time.”
- “We need a media strategy that works harder than our budget.”
- “We need a media plan that supports a major launch and builds momentum fast.”
- “We need smarter targeting and optimization to hit our performance goals.”
- “We need paid, shared, earned, and owned channels working together.”
Brand and design problems we’ve solved:
- “We need to look like a category leader.”
- “Our brand feels dated and needs a modern reset.”
- “Our product is strong, but the brand isn’t telling the story.”
- “We need to stand out in a sea of look-alikes.”
- “We’re launching a new product and need a distinctive brand.”
- “We need a brand system that actually scales.”
Strategy problems we’ve solved:
- “We need to understand what actually motivates our audience.”
- “We need a big idea that breaks through.”
- “We need a clear, differentiated position.”
- “We need a strategic foundation for a brand refresh.”
- “We need to simplify a complex offering.”
- “We need our brand to show up consistently everywhere.”
Digital problems we’ve solved:
- “Our site looks great, but doesn’t convert.”
- “Our website, social, and campaigns feel like separate efforts.”
- “Everything takes too many clicks.”
- “Users drop off before we ever earn the conversion.”
- “Our current digital agency doesn’t understand branding.”
- “We know something’s broken — we just can’t see where.”
Content problems we’ve solved:
- “We’re forced to choose between quality and cost.”
- “Our content doesn’t feel connected to the brand.”
- “We need more content, but we don’t have more people.”
- “We need content designed to perform, not just exist.”
- “How do we use AI to make content that doesn’t look like AI?”
- “We need content that works across every channel.”
INDUSTRIES
We thrive in industries under pressurepressure
We do our best work in hyper-competitive markets where separation from the pack, trust at scale, and ideas that perform in the real world matter. These are a few areas where our expertise runs deepest.
WHAT’S NEW
What's newnew at RP3
With All The Uncertainty, One Strategy Is Clear — Think Local: Fuel for Thought #8
Closing the Trust Gap in Science — How Communicators Can Play a Role: Fuel for Thought #9
RP3 Dives Deep into Breaking Category Conventions
Travel & Hospitality — Where Less Is Never More: Fuel For Thought #10
RP3 Selected as a Telly Winner in the 42nd Annual Telly Awards!
New Technology Director to ‘Engineer Serendipity’ at RP3
“What Tomorrow Taught Us” at the Mid-Atlantic Marketing Summit: A Summary
RPeople: New Hires
Thank You For Bringing Some Fun Back to the Super Bowl. We Needed It.
Lewis Williams Talks About the Relationship Between Diversity and Creativity
What We Can Learn From The CNN-Applebee's Controversy
RP3 Agency Names Ingrid Vax New Head of Biz Development
Recruitment Marketing: 5 Strategies To Attract and Retain Employees
Florida Panhandle Retailer Targets Vacationers Via OOH
Gender Equality In Advertising—How To Break Free Of Stereotypes
New Giant Food Brand Campaign Launch
RP3OPLE: Noah Mooney
RP3 Forms a Healthcare Advisory Board
Why Healthcare Marketers Must Pivot To A Big Brand Mentality
Shake, Stir, Strain, Sip...Mmmm
AI And The Age of Artificial Creativity
RP3 Agency’s New Campaign for Guiding Stars
How Small Agencies Can Meet The Challenges Of Cross-Media Measurement
RP3 Agency Launches First Campaign for New Client SportsGrid
RP3 Agency Launches Rebranding Effort For Military Traumatic Brain Injury Initiative (MTBI²)
Sub-Brand Like a Boss: How to Stand Out and Find Your Unique Brand Voice
Super Bowl LVIII Ad Touchdowns & Fumbles
Leveraging Cultural Moments To Drive Brand Impact
Women Leaders Making Waves in Washington D.C.
Reimagining Legacy — NCRR Transformed Into a Transportation Industry Powerhouse
How Gen-Z’s View On Individuality Impacts Their Relationship With Brands
Think Your Brand Is Authentic? Gen-Z May Beg To Differ
RP3 Agency Announces Award-Winning Tuesday Poliak as New Chief Creative Officer
AAF DC wins four ADDYs at National American Advertising Awards
RP3 Agency Launches "Any Way You Bank" Campaign for Atlantic Union Bank
Gen-Zers Want To Be The Main Characters In Your Brand’s Story
RP3 appoints Jono DeCosta as Head of Media
RP3 Agency Unveils "More Good Stuff" Campaign for Guiding Stars
Appalachian Trail Conservancy
Winner of 6 Telly Awards 2025
The Media Playbook
Capitol Communicators: Profile of Beth Johnson
"Take a Hike" Campaign on Jimmy Kimmel Live!
Super Bowl LX: “Wildly Original” Awards
AI as a Creative Partner, Not a Replacement (Part 2 of 3)
AI as a Creative Partner, Not a Replacement

OUR TEAM
We hunt big results in small packspacks
Small, senior teams with sharp instincts who own the outcome. No bloat. No turf wars. Just accountability.
Creative, strategy, account, and media running in stride — chasing ideas that cut through the noise and come back with measurable growth.
Wildly original. Or it doesn’t survive.
Is your brand ready to roar?roar?
Want to start a project, share an idea, or just say hello? Drop us a line.
You are in!


















