The Media Playbook

The Media Playbook is RP3's new series designed for CMOs, marketers, and curious minds who want to cut through the noise and understand how media really works.

In Episode 1 — "Behind the Buy" — RP3's Head of Media, Jonathan DeCosta (aka Jono), breaks down the strategy, decision-making, and planning process behind every media investment. With 15+ years of experience and over $800M in managed spend, Jono brings clarity to an often opaque world.

Expect sharp insights. Zero fluff. Just the media truths every brand leader should know.

Watch the preview below and subscribe to get new episodes first.