This rebrand was a true passion project! As avid hikers, we wanted to help ATC thrive for another century. Our journey began with research—listening to ATC leadership, key stakeholders, and the hikers who cherish the trail. Inspired by preservation and biodiversity, the new brand reflects nature’s delicate balance and resilience. The video brings the mission to life with sight, sound, and motion.
The effort officially launched in early 2025—here’s to another century of adventure and stewardship!
Share this article
Recent Articles
.webp)
Life lessons from the Queen of County
.jpg)
Five Lessons From RP3's Ad Age Award-Winning Appalachian Trail Conservancy Campaign “Take a Hike”
Beth Johnson Named a 2026 Campaign US 40 Over 40 Honoree
Is your brand ready to roar?roar?
Want start a project, share an idea, or just say hello? Drop us a line. The cheetah may bite, but we don’t.
Thank you.
You are in!
You are in!
Oops! Something went wrong while submitting the form.