Long & Foster, the nation’s largest independent brokerage, needed to revitalize its 50- year-old brand and create a modern experience for a new generation of home buyers drawn to online players like Redfin and Zillow.

“For the Love of Home” became the rallying cry, while “Dwell in the Uncommon” spoke to the luxury buyer.

We took a mobile-first approach, with content and tools to encourage conversation between agents and buyers throughout the process. The site is generating four times as many leads to agents as before.