About

Good Always Finds a Way

Driven by purpose and the inherent belief that truth sells, we seek the good in everything we do. Finding the good in every person, every brand, and every opportunity. Because from good comes great. Great creative, great relationships, great results.

Our Beliefs

Creating at the Speed of Culture.

We work at the speed of culture. Because when customers consume in real time, marketers need to act in real time. That’s why we live to collaborate, to think, to test, and to make - without ever being afraid to break.

We Work in the Category.
We Don’t Do Category Work.

Healthcare. Retail. Travel and Hospitality. We know a lot of categories. Instead of falling back on old conventions, tired language, and stale solutions, we’d rather rethink, redefine, and reframe the challenge into one you can win on your own terms.

From Good Comes Great.

Great work works. It’s really that simple. And to get to great requires only one thing - starting with good. A good partner, a good insight, and a good idea. It’s that kind of creativity that drives better business.

Our Leadership

Beth Johnson

Founder, Chief Executive Officer
Prior to starting RP3 Agency, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas, and achieves solid business results.

Chris Dealy

Chief Creative Officer
Chris brings 25+ years of experience building bonds between brands and consumers through emotionally relevant world-class social, digital, and traditional advertising. His creative leadership works collaboratively in the C-suite to sharpen executive vision and top-line strategies. Decades of working on Top 100 Brands independently and with award-winning global agencies perfected his knack for customizing modular creative teams with multi-dimensional talents and inspiring and delivering transformative creative work. He believes great work starts with strategy, insight, and strong account management that prioritizes open client communication and collaboration. Clients include, but are not limited to, MasterCard, McDonald's, BP, Royal Caribbean, Nestle, Kimberly Clark, Coca-Cola, Wendy's, The New York Rangers, The New Jersey Devils, MTV, Nickelodeon, PhRMA, Johnson and Johnson, Dos Equis Beer, Rolling Rock Beer.

Nick Teare

Executive Director of Client Services
Nick has more than 20 years of marketing and communication experience in both in-house and agency leadership roles. While on the agency side, he led accounts at top-tier shops on both coasts including Team One and Arnold Worldwide, where his clients included Amtrak, JW Marriott, HSBC Premier, The Ritz-Carlton and The Colonial Williamsburg Foundation. After making the move to the client side of the hospitality industry, Nick continued his work with The Ritz-Carlton and Marriott International, where he also led campaigns for the St. Regis Hotels & Resorts brand. With nearly 15 years of experience working with leading hospitality brands, it's no surprise his philosophy to client service is grounded in going above and beyond what a client needs.

Ingrid Vax

Head of Business Development
Ingrid is a growth-minded marketing and business development executive with a passion for mission driven brands. Before joining RP3, Ingrid served as Director of Client Partnerships at Bullhorn Creative, an impact branding agency that helps purpose-driven organizations tell their story. She also held leadership roles at Sallie Mae, Spurrier Group, Volvo Cars of North America and WHITE64.

Donna Cooper

Executive Director of Talent and Operations
Donna brings over two decades of experience in Human Resources and Technology. She's led dynamic teams to implement incremental improvements for companies of all sizes, including Marriott International. Donna is responsible for leading RP3's overall operational and Talent acquisition and retention in support of RP3's vision and strategic direction of our organization.

Jacqui Hannigan

Head of Media
Jacqui has twenty plus years of integrated and digital-only marketing & advertising strategy, planning, and execution, including mobile, voice, social, SEM, display, email, behavioral, and content strategy. Jacqui also has rich experience with meaningful measurement, testing, and reporting.

Maja Husar

Head of Strategic Planning
Maja has over 15 years of experience in demystifying consumer behavior through an arsenal of market research methodologies and behavioral science. The passion of getting to the ‘why’ behind people’s decisions eventually navigated her toward brand strategy. She’s worked across three continents for research houses and global agencies like BBDO and PwC Experience Center, translating insights into strategies for brands like AT&T, MetLife, Mercedes-Benz, the NFL and many others.

Noah Mooney

Head of Design
Noah is a multidisciplinary designer from the Midwest with a fiery passion for design, branding, and helping others problem-solve. Noah brings 8+ years of experience in design system building, creative content creation, and brand identity development. With creativity, calculated strategy, and a positive, can-do attitude, Noah helps clients and team members achieve their goals. His portfolio of work spans diverse sectors, with brands including but not limited to: Hilton Supply Management, Norfolk Southern, National Cherry Blossom Festival, Children’s National, and EagleBank.

Our Clients

We’re fortunate to work with a variety of forward-thinking clients who are as passionate as we are about creating an opportunity for their organizations, their customers, and their stakeholders. While we choose not to specialize in any particular category, our collective experience runs especially deep in Healthcare, Travel and Destination, Food and Restaurant, Automotive, Sports, and Retail.

Let's Make Some Good

See More of Our Work