Know Your Enemy

Know Your Enemy

The Military Traumatic Brain Injury Initiative (MTBI²), formerly the Center for Neuroscience and Regenerative Medicine, is a U.S. Department of Defense research organization within the Uniformed Services University that studies traumatic brain injuries suffered by U.S. service members.

Recently, we launched a rebranding campaign for MTBI², designed to raise awareness and support for their work. We paired expert navigation of intricate and dense subject matters with close collaboration, aligning their vision and mission.

We ultimately delivered a video narrated by an ABC World News Tonight correspondent, Bob Woodruff, who suffered a TBI in 2006 while covering the war in Iraq. After being hit by a roadside bomb, Bob went to the Walter Reed National Military Medical Center, where he spent 36 days in a medically induced coma. He later founded the Bob Woodruff Foundation to help service members who deal with the impact of hidden injuries such as TBI, post-traumatic stress disorder (PTSD), and depression.  

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