Find Your Fit
HR Certification Institute

Find Your Fit

For 40 years, HRCI has provided the industry's gold standard certifications for HR professionals seeking to advance their careers. To bolster enrollment, HRCI sought a creative, eye-catching approach.

We conducted a brand audit and thorough market research, held focus groups, and monitored media channels — our findings revealed a rise in crossover among job titles and career interests.

With this knowledge, we reimagined their audience segmentation strategy and user journeys to allow individuals to self-select the certification best suited to their goals and learn more immediately upon engaging with content. The multi-media outreach and awareness campaign included custom graphics and animation, professional photography, video production, website redesign, and social media content creation.

The campaign yielded a 341% increase in leads, far exceeding HRCI's initial goals. Social ads fueled this increase and lowered overall spending by 21%.

Let's make some good.

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