The University of Maryland (UMD) has bold aspirations in a world faced with several growing challenges, from disease, poverty, racial injustice, climate change, and more. 

They needed a campaign built on the idea that there is no better place than a university to spark change, discover knowledge, find solutions, and develop future leaders that will positively impact the world for generations to come.

Our Solution:  Fearlessly Forward, a messaging and creative platform to build upon UMD's reputation as a preeminent public research university committed to the common good. We developed a visual identity and communications campaign appropriate for external audiences, from prospective students to state elected officials, and united all divisions under one branding theme.