Senior CRM & Lifecycle Marketing Strategist - CONTRACT
Position Summary
RP3 is looking for a Senior CRM & Lifecycle Marketing Strategist (Contract basis) to help clients turn customer data into meaningful relationships and measurable business outcomes.
This role sits at the intersection of strategy, marketing automation, analytics, and customer experience. You will design and optimize customer journeys, build lifecycle marketing programs, and develop email and SMS communications that move audiences through the funnel. Whether helping a prospective student complete an application, increasing engagement with an existing customer, or improving lead conversion, you will use data and insight to create experiences that drive action.
You will serve as both a strategic advisor and hands-on practitioner, partnering closely with clients, media teams, strategists, creatives, and analysts to deliver CRM programs that are thoughtful, measurable, and effective. As RP3 continues to expand its CRM capabilities, you will play a key role in shaping our approach, processes, and client offerings.
This role is at least a 3 month contract with flexibility moving forward.
Key Responsibilities
- Lead customer journey mapping and lifecycle marketing strategy across the full customer funnel
- Design, build, and optimize automated email, SMS, and nurture programs within Salesforce Marketing Cloud and other CRM platforms such as Active Campaign
- Develop audience segmentation strategies that improve engagement, conversion, and retention
- Partner with creative and content teams to develop messaging frameworks and communications that support customer journey objectives
- Analyze campaign performance and customer behavior to identify optimization opportunities and improve business outcomes
- Translate business objectives into CRM programs, automation workflows, and measurement frameworks
- Collaborate with analytics teams to establish KPIs, reporting structures, and attribution methodologies
- Ensure data quality, audience integrity, and proper campaign tracking across CRM platforms
- Serve as a trusted advisor to clients, presenting recommendations, performance insights, and strategic opportunities
- Stay current on CRM, marketing automation, and lifecycle marketing best practices and identify opportunities to enhance client programs
Who You Are
Qualifications
- 5+ years of experience in CRM, lifecycle marketing, marketing automation, or customer engagement strategy
- Deep understanding of customer journey mapping, lead nurturing, and lifecycle marketing principles
- Experience building and optimizing automated marketing programs within Salesforce Marketing Cloud or similar platforms
- Strong analytical skills with the ability to translate performance data into actionable recommendations
- Experience developing segmentation strategies and audience targeting approaches
- Strong project management and client relationship skills
- Ability to collaborate effectively across strategy, media, analytics, and creative disciplines
- Experience developing or guiding email and SMS content strategy
- Strong communication and presentation skills, with the ability to explain complex CRM concepts to non-technical audiences
Preferred Qualifications
- Salesforce Marketing Cloud experience required
- Salesforce Marketing Cloud certifications preferred
- Experience in higher education, enrollment marketing, or other complex customer acquisition environments
- Experience with marketing attribution, dashboarding, and performance measurement
- Familiarity with customer data platforms (CDPs), analytics tools, and marketing automation ecosystems
Benefits & Perks
Equal Employment Opportunity
Open positions
Copywriter
At RP3, we believe wildly original ideas are the most powerful force in marketing.
The Copywriter turns business challenges, audience insights, and cultural tension into clear, ownable ideas - then gives those ideas a voice people want to hear. This is a concept-first role: the writer helps find the idea, not simply add words after it exists.
The ideal candidate is equal parts thinker and writer - someone who can build campaign platforms, shape brand voice, tell persuasive stories, and make complex ideas simple and memorable. They pair originality and language craft with strategic judgment, cultural awareness, and emerging technology to explore further, iterate faster, and make the work better.
Creative Director (Copy)
At RP3, we believe wildly original ideas are the most powerful force in marketing.
The Creative Director is responsible for making those ideas the standard—not the exception.
With a copywriter’s instinct for language, voice, and story, this leader develops breakthrough ideas that solve business challenges, build brands, earn attention, and drive measurable results. They lead multidisciplinary teams while remaining a maker. They are able to shape the line, script, manifesto, narrative, or presentation that unlocks the work.
The ideal candidate is an exceptional conceptual thinker, hands-on creative leader, mentor, and business partner. They know how to turn strategy, audience insight, and culture into ideas people care about—and how to help teams carry those ideas through every channel with craft and consistency.
As a steward of RP3’s creative culture, the Creative Director combines high standards with generous leadership. They build client trust, develop talent, contribute to agency growth, and use AI and emerging tools deliberately to expand possibilities without outsourcing taste, judgment, or accountability.
Associate Creative Director Art
At RP3, we believe wildly original ideas are the most powerful force in marketing.
The Associate Creative Director, Art is responsible for turning strategy, audience insight, and culture into original visual ideas that earn attention, build brands, and drive measurable results.
This role sits at the intersection of conceptual leadership, art direction, design, and hands-on making. The ideal candidate can lead teams and client conversations while still shaping the visual world, building a convincing comp, and improving the work through specific creative direction.
The Associate Creative Director, Art is a creative catalyst across the agency—partnering closely with copy, strategy, account leadership, media, and production; mentoring talent; and using AI and emerging tools deliberately to expand exploration without replacing taste, craft, or accountability.
Is your brand ready to roar?roar?
Want start a project, share an idea, or just say hello? Drop us a line. The cheetah may bite, but we don’t.
You are in!