RP3 developed Pharmacists for Healthier Lives, an awareness campaign for the American Association of Colleges of Pharmacy, to improve the perception of pharmacists and enrich the pharmacy school applicant pipeline. 

In addition to paid media, our earned media efforts are focused on inserting pharmacists into cultural conversations around important health and public policy issues such as opioids, smoking cessation, vaccinations and more. 

So far we've generated coverage in over 300 outlets, including USA Today, CNN and NPR, with a 22% increase in key message pull-through.