We’re proud to launch new work for the Appalachian Trail Conservancy to celebrate its 100th anniversary. Together with SNL alum and hiking enthusiast Kevin Nealon, we’re redefining “take a hike” in the dictionary (yes, literally).
Right now it means “get lost.” We think it should mean “a friendly invitation to reset, recharge, and reconnect with the outdoors.” Help Kevin and the ATC rewrite this wrong — sign at takeahikepetition.org today!