In the  evolution of our “The Little Things Are Giant” campaign, we continued to avoid retail marketing clichés by telling an emotive brand story of how Giant connects the local community, friends, families and loved ones. The “Little Things” mean enjoying more rituals and traditions around great food made easy. 

In addition to TV, we produced radio and social content assets for a consistent look and feel across all of Giant's touchpoints - website, social channels, in-store signage and FSI.