Hilton tapped the RP3 team for fresh concepts and collateral to set the stage for their new collection of cuisine-specific restaurants. Our creative team has approached each restaurant concept with thoughtful detail and robust storytelling to deliver a collection of tasteful and sophisticated assets. 

We began with Haley & Bear: a neighborhood staple where guests, welcomed by convivial staff, imbibe in an environment of natural wood and stone elements from the local region juxtaposed with contemporary fixtures and art pieces — familiar but refined, comfortable but curated.

Inspired by literary classics like Old Yeller and Where the Red Fern Grows that feature beloved American dogs, the Americana concept envelops guests in charm and nostalgia. Our storybook-inspired illustrations and classic typography pair perfectly with an interior full of warm tones and whimsical wallpaper.