Girl Scouts of the Nation’s Capital
Girls the World Needs
The Gold Award is the Girl Scouts’ highest honor. But they’ve struggled for years to make it as prestigious among employers and college admissions directors as the Eagle Scout is for boys.
We told the true story of one Gold Award winner whose hard work and leadership forged a sustainable solution to a real-world problem by building a community garden for a women’s shelter.
Within six days, #GirlsTheWorldNeeds drove over 500k impressions on Twitter alone.