Big Growth. Tiny Budget
The Challenge
Drive massive awareness on a small budget and get new supporters for the ATC.
Wildly Original Move
Enlist a celebrity and then pick a fight with the dictionary to make "take a hike" nice again.
Result
85x more reach > paid advertising alone
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The Challenge
Millions of Americans love the Appalachian Trail, but few know the only nonprofit organization responsible for protecting and maintaining the entirety of it. With a small donor base and limited marketing dollars, ATC needed to drive awareness among new audiences and grow support in a crowded nonprofit landscape.
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Is your brand ready to roar?roar?
Want start a project, share an idea, or just say hello? Drop us a line. The cheetah may bite, but we don’t.
You are in!