Two New Integrated Marketing Campaigns

Two New Integrated Marketing Campaigns

By: Dan Sweet

BETHESDA, Md. — RP3 Agency, a leading creative agency based in Bethesda, Md., today announced the launch of two new integrated marketing campaigns for Giant Food and Norfolk Southern.

These campaigns demonstrate the breadth of the agency’s ability to produce stellar creative and media campaigns that influence national audiences while also showing RP3’s unique understanding of the Washington and Baltimore markets that produce excellent results for its clients.

Since its founding in 2009, RP3 Agency has grown from a handful of people to an award winning, creative agency producing innovative results for clients by marrying creative advertising, digital marketing, and public relations capabilities.

The agency’s latest work includes:

Giant Food – “The Little Things Are Giant”

Giant Food is the leading local grocer within the Washington and Baltimore regions. Locally, they are as well known for providing high-quality food as they are for providing support to the communities that surround them.

Giant wanted that message to be shared publicly and proudly across all of their brand communications. So, they asked us to help them build a new strategic platform that demonstrates their commitment to the local communities and their constant pursuit of making great food easier to make.

To deliver on that challenge, RP3 developed a new creative platform called “The Little Things are Giant.” An idea that gets to the core of their brand belief in a way that resonates with everyone, customers, co-workers, and partners alike. Through every execution and iteration of the campaign we communicate how Giant stays true to their word, commitment and above all, the food. The campaign will launch with TV, radio and out-of-home executions.

Norfolk Southern – “Reimagine Possible”

Norfolk Southern is the leading freight railroad that, in many ways, is helping to power and move our nation’s economy. Within a notoriously prescriptive category, we developed a new campaign that is helping to alter the public’s perception of the transportation industry.

We set out to reposition Norfolk Southern as the industry innovation leader that is redefining and reinventing railroad as we know it. With tools like data-crunching supercomputers and NASA-like dispatch centers, Norfolk Southern is applying tested technological advancements to every aspect of freight rail transportation.

RP3 developed “Reimagine Possible.” A new strategic, fully integrated campaign, that includes TV, social, print, and digital media to demonstrate Norfolk Southern’s mission in making a profound impact on the greater good while delivering the nation’s goods.

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Dan Sweet

Dan Sweet

Director of Public Relations

Dan has spent 15 years providing strategic communications counsel and executing successful media relations campaigns for a variety of major corporate brands and advocacy clients including Microsoft, American Airlines and Genentech. He specializes in earned media, crisis communications and healthcare. He began his career in the fast-paced, “win-the-day” atmosphere of political campaigns, a philosophy he brings to each of his clients to this day.

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