RP3 Sets the Pace, Naming Laura Thomas as New Chief Strategy Officer

Wildly Original Ideas Deserve Wildly Original Leadership.

Fresh off a rebrand and renewed commitment to turning Wildly Original ideas into outsized results, RP3 Agency makes a bold and savvy move, hiring Laura Thomas as its new Chief Strategy Officer.

With more than 25 years of experience driving transformative brand strategy, Laura has built growth engines for billion-dollar icons, fearless challengers, and mission-driven organizations alike. Most recently serving as Head of Strategy at Curiosity and Petermayer, she helped architect breakthrough trajectories for brands including Quantum Fiber, Brooks Running Shoes, Fresh Direct, Crayola, Nerf, Hancock Whitney Bank, Stoli Vodka, Pringles, Native, Tampax, Frank’s RedHot, Kennedy Space Center, Holland America Line, and more.

At Curiosity, her leadership helped power a 100% new business win rate and earned AdAge Small Agency of the Year recognition, proof that when the strategy is sharp, the results follow.

But titles and trophies only tell a fraction of Laura’s story.

Laura tirelessly chases insight and refuses to settle for surface-level thinking. She has run 10Ks alongside consumers to understand what drives runners. She sent her team to sea for a week to uncover the emotional truth of cruising. And yes, she has sampled vodkas from around the world (tough job, but someone had to do it; #brave) to define what makes a global brand distinctive.

Because the best strategies aren’t built in conference rooms. They are uncovered in the wild. 

As RP3 Agency boldly enters a new era, Laura’s arrival signals something clear: it’s not here to follow formulas. It’s here to show that brave thinking is what dominates the bottom line.

Laura will elevate the agency’s strategic product, push beyond the expected, and help brands go farther by daring to throw away the traditional playbook.

Put the industry on notice and join us in welcoming Laura Thomas to RP3.

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