Dylan Bernd Joins as Executive Creative Director

Dylan Bernd Joins as Executive Creative Director

By: Dan Sweet

Award-Winning Creative Director to Expand Firm’s Vision

RP3 Agency, a leading creative strategic communications firm in the Washington metropolitan area, announced today that Dylan Bernd has joined the Bethesda, Md.-based firm as its new Executive Creative Director. As the agency continues to grow, Bernd will oversee the expansion of the firm’s creative department while continuing to deliver the creative excellence RP3’s clients have come to expect.

“Bringing someone with Dylan’s extraordinary creative talent and exceptional strategic acumen on-board to head up our creative department is a major coup for our agency,” said Beth Johnson, Co-Founder and CEO of RP3. “As we continue to grow our client base, the challenge to provide superior creative work to increasingly diverse audiences continues to grow as well. With Dylan’s proven track record of success and strong creative leadership, RP3 will continue to meet these challenges and exceed expectations.”

Bernd has spent the last 20 years as an Art Director/Creative Director developing award-winning campaigns at some of the nation’s most prestigious advertising agencies. Some of his past clients include: Target, AXE, MasterCard, Google, JetBlue, Virgin Mobile, Johnnie Walker and American Express.

“RP3 has had tremendous success both in and beyond the Washington metropolitan market, attracting clients such as Norfolk Southern and The Coca-Cola Company. As we continue to grow, we are seeing more and more opportunities outside the region,” said Jim Lansbury, Co-Founder and Chief Creative Officer at RP3. “Bringing on someone of Dylan’s caliber and global experience, along with our recent additions of a PR department and expansions of our creative technology and strategy teams means RP3 has what it takes to compete with any of the major national firms in our industry.”

Prior to joining RP3, Bernd was an Executive Creative Director at Arnold Worldwide and held various creative leadership positions at global advertising agencies such as MullenLowe, McCann, Bartle Bogle Hegarty and Mother.

His outstanding work has garnered recognition from his peers throughout his career including CLIO awards, Art Director’s Club, Communication Arts, Andy’s, Hatch, Seattle Show and Cannes.

“This is a truly amazing opportunity to come into an independent agency with a such a strong track record of creative success and help continue to build an industry-leading creative agency,” said Bernd. “I especially look forward to working with the agency’s stellar strategy, public relations, media, and technology departments, to create fearlessly cultural inspired work for our clients.”

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Dan Sweet

Dan Sweet

Director of Public Relations

Dan has spent 15 years providing strategic communications counsel and executing successful media relations campaigns for a variety of major corporate brands and advocacy clients including Microsoft, American Airlines and Genentech. He specializes in earned media, crisis communications and healthcare. He began his career in the fast-paced, “win-the-day” atmosphere of political campaigns, a philosophy he brings to each of his clients to this day.

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