The Coca-Cola Company wanted to announce they had met their ambitious goal of 100% water replenishment five years ahead of schedule. 

Knowing how skeptical millennials can be, we were determined to avoid corporate speak, crafting our content with a simple, direct tone and whimsical, hand-crafted visual style that our team literally created in a creekbed.

Engagement rates were 10 times higher than average, ensuring Coca-Cola got the credit they deserved.