By Capitol Communicator

Please see the full article in Capitol Communicator | Jun 7, 2022

Independent, full-service marketing agency RP3 today named Ingrid Vax, a veteran of the D.C.-area advertising scene, as its new Head of Business Development.

Vax joins RP3 from Bullhorn Creative, a Washington, D.C.-based branding agency, where she served as Director of Client Partnerships since November 2021. At Bullhorn, Vax developed new business pitches and presentations, among other duties, and directly impacted $700K in new account wins.

Vax is known as a growth-minded, results-oriented marketing and business development executive with 30-plus years of cross-industry experience and success. Her appointment is effective immediately; she reports to RP3 Founder-CEO Beth Johnson.

Johnson said Vax will not only oversee the agency’s new business efforts, but also will serve as RP3’s strategic lead for agency marketing. In addition, she will be responsible for driving growth, cultivating talent, facilitating inter-office collaboration, and nurturing client relationships.

“Ingrid’s wide-ranging agency and marketing experience makes her the ideal candidate for this incredibly important role at our agency,” Johnson said in making the announcement. “I’m quite confident that her valuable contributions to RP3 will help us achieve the ambitious goals we have set for ourselves for the coming months and beyond.” Johnson added that Vax replaces Alix Bortnick, who left RP3 to pursue another opportunity.

Earlier in her career, Vax worked as Vice President of Business Development at WHITE64, a full-service marketing services agency based in Tysons, Virginia. At WHITE64, Vax led the agency’s business development efforts while leveraging professional relationships, experience, and data to identify new client prospects and growth opportunities. She also oversaw inbound marketing activities and agency public relations while crafting RFP responses and pitch presentations.

Previously, Vax held a range of leadership and business development roles at companies including, Yes&, Spurrier Group, Qorvis, Sallie Mae, and Volvo.

“I’m incredibly excited to be joining such a vibrant and successful agency as RP3,” said Vax. “I’m looking forward to being part of a great team of talented professionals and working with them to identify new opportunities and fully realize this agency’s incredible potential for long-term growth.”

Vax earned a master’s certificate in Digital Marketing from the University of San Francisco and a bachelor’s degree in Marketing Communications from Mary Baldwin University in Staunton, VA, where she graduated summa cum laude.