Recruitment Marketing: 5 Strategies To Attract and Retain Employees

Recruitment Marketing: 5 Strategies To Attract and Retain Employees

By: Nick Teare

Brands and agencies should creatively pitch candidates as if they are potential customers

By Nick Teare

Please see the full article in AdAge | Jul 11, 2022

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing.

The billboard challenge Google used to attract top engineering job candidates.
 Credit: YouTube

In today's tough job market, brands and companies need to creatively pitch candidates as if they are potential customers. Nick Teare, RP3's Executive Director of Client Services, has a wealth of experience doing so. He shares his strategies for attracting and retaining employees in AdAge. 

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Nick Teare

Nick Teare

Executive Director of Client Services

Nick has more than 20 years of marketing and communication experience in both in-house and agency leadership roles. While on the agency side, he led accounts at top-tier shops on both coasts including Team One and Arnold Worldwide, where his clients included Amtrak, JW Marriott, HSBC Premier, The Ritz-Carlton and The Colonial Williamsburg Foundation. After making the move to the client side of the hospitality industry, Nick continued his work with The Ritz-Carlton and Marriott International, where he also led campaigns for the St. Regis Hotels & Resorts brand. With nearly 15 years of experience working with leading hospitality brands, it's no surprise his philosophy to client service is grounded in going above and beyond what a client needs.