"Take a Hike" Campaign on Jimmy Kimmel Live!

By: Beth Johnson / Jan 15, 2026

Turns out when you pick a fight with the dictionary, people notice. Our mission to redefine “take a hike” and bring a new generation of supporters to the Appalachian Trail Conservancy found its way onto Jimmy Kimmel Live!. Massive shoutout to our celebrity partner Kevin Nealon for going all-in between stand-up dates on the Adam Sandler tour. A big night for the future of the Appalachian Trail and a fun reminder that wildly original ideas get results. And if you haven’t already, sign the petition at TakeAHikePetition.org to make “take a hike” something nice 😊

Beth Johnson

Founder, Chief Executive Officer

Prior to starting RP3 agency, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas and achieves solid business results.