RP3 Agency debuted a new creative spot for Children’s National during the airing of the 71st Primetime Emmys ceremony. Part of the agency’s award winning “Grow Up Stronger” creative campaign, the new “Talent Show” spot continues to reinforce the hospital's commitment to helping kids grow up to become their happiest, healthiest selves.
Featuring current Children’s National patients and staff, the new creative evolves the campaign by playfully illustrating the commitment Children’s National makes to every patient to ‘always be by their side.’
In addition to the “Talent Show” spot, the campaign will include a second spot called“Skater Girl” plus print, digital, social and Out of Home placements throughout the Washington DC area media market.
“We are honored to work with Children’s National, one of the most respected children’s hospitals in the world, to showcase the incredible work they do” said Jim Lansbury, Co-Founder and Chief Creative Officer of RP3 Agency. “We created the ‘Grow Up Stronger’ campaign based on the insight that everyone wants to see kids grow up to become their happiest, healthiest most awesome selves, both physically and emotionally. What better time to celebrate that spirit than during The Emmys.”
Click here to see the ‘Skater Girl spot and the rest of the Grow Up Stronger campaign.