RP3 Dives Deep into Breaking Category Conventions

RP3 Dives Deep into Breaking Category Conventions

By: Beth Johnson and Dylan Bernd

Beth Johnson and Dylan Bernd nudge us out of our comfort zone and teach us how to become more adept at breaking category conventions to drive truly great work.

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Beth Johnson

Beth Johnson

Founder, Chief Executive Officer

Prior to starting RP3 agency, Beth led the growth of Rosenthal Partners from a three-person creative boutique into one of the region’s largest, most successful agencies. She believes brilliant creative comes from brilliant strategy, and works tirelessly to build a culture of curiosity at RP3 that values talented people, fosters great ideas and achieves solid business results.

Dylan Bernd

Dylan Bernd

Executive Creative Director

Dylan is an award-winning creative leader who has worked for some of the top agencies in the world from BBH, Mother, McCann, Arnold and MullenLowe. His approach to work is simple: create idea-led, campaign- driven, culturally inspired work connected with technology. His approach has led to highly creative, business-driven work for clients such as Jet Blue, Mastercard, Axe, Johnnie Walker, Target, KIA and American Express.