RP3 agency in Bethesda is launching a new campaign this week for its client Guiding Stars, an evidence-based, nutrition guidance program. Guiding Stars has developed a system that rates foods as good, better, and best to give consumers at-a-glance advice: the more stars a food earns, the more nutritious it is.
The multimedia campaign includes digital video spots and print ads. Videos will run on TikTok, Facebook, Instagram, Pinterest, and YouTube. There are also radio spots and podcasts planned.
The videos show grocery store shoppers standing in front of store shelves viewing products. Voiceovers reveal the shoppers questioning the nutritional value of certain food and dairy products before a store employee shows them the Guiding Stars rating system.