The additions include growth of business development, strategic planning and operations teams.
BETHESDA -- RP3 Agency, a leading integrated creative agency in the Washington metro area, announced today the addition and promotion of several team members as the agency continues to expand its creative, content creation, strategic planning and media offerings to its growing client base, particularly in the healthcare, hospitality and retail spaces.
“Now more than ever, we know clients need to find new and creative ways to stay competitive in the marketplace amid the current health and economic situations,” said Beth Johnson, Co-Founder and CEO of RP3 Agency. “We are excited to welcome team members with a wealth of global experience in leading successful campaigns to help RP3 continually deliver creative excellence to our current and future clients.”
Among the new team members are additions to the agency's leadership, including welcoming Andre Gutierrez as Head of Business Development and the promotion of Maja Husar to Head of Strategic Planning. The agency also added Angela Sikes as an Associate Brand Planning Director.
- Gutierrez joins RP3 Agency with 25 years of experience in strategic brand building and partnerships. Based in New York City, he will spearhead RP3's new business development and marketing initiatives. He has advised several groundbreaking campaigns and led brand positioning projects with international public companies and nonprofit entities including Bank of the West, The NAMES Project Foundation, Verizon, Right to Play, UPS, and Orbitz's LGBTQ integrated brand marketing initiatives.
- Husar was previously an Associate Director of Strategic Planning. In her new role, she will lead the Strategic Planning team in addition to providing ongoing brand planning support to key agency accounts, including Norfolk Southern and Children’s National Hospital. She has nearly 20 years of experience working across three continents for research houses and global agencies like BBDO and PwC Experience Center, translating insights into strategies for brands like AT&T, MetLife, Mercedes-Benz, the NFL and many others.
- Sikes has spent the past 20 years as a data-driven marketing strategist, having worked on some of the world’s most beloved brands including Unilever, Starbucks, Hilton, United Way Worldwide and Chrysler. Sikes has held leadership roles at top-tier agencies including Edelman, BBDO and Havas Worldwide. She is also an Adjunct Professor at Georgetown University and Bowie State University where she teaches undergraduate and graduate-level marketing and advertising courses. In her role at RP3, she will be providing senior-level strategic insights and leading brand planning for key client accounts including Giant Food and ABC Fine Wine & Spirits.
To meet the demands of a growing client portfolio, RP3 has also added Michael Rosenthal as a Marketing Manager, as well as Jina Choi, Cindy Moreira and Nicole Orosa as Project Managers.
Rosenthal has six years of business development experience and will support managing new business prospects, proposals and marketing outreach initiatives. He was previously with the National Apartment Association. Choi has five plus years of experience in the ad industry having worked on clients including Volkswagen and Nissan, and comes to RP3 from Deutsch LA. Moreira has over seven years of experience in account management and project management and joins RP3 from Manifest. Orosa has over four years of operations and project management experience and comes to RP3 from SimpsonScarborough.
“As we look to the future and continue to attract opportunities across the country, we are excited to bring on team members who greatly contribute to our diverse collective experience,” said Johnson. “Since our founding in the middle of the ‘The Great Recession’ in 2009, RP3’s nimble creative model and integrated communications capabilities have consistently allowed us to help clients move quickly in achieving their business objectives, all while producing award-winning creative work. Now, as businesses are facing new disruptions, we are all the more confident in our ability to help clients stand out and navigate challenging times.”