Tim Hurt joins Bethesda-based RP3 as Director of Creative Technology, further strengthening RP3’s commitment to deliver powerful, seamless, effective creative across the entire brand experience. Hurt will oversee all digital deliverables, including interactive, mobile and web-based media.
Hurt is known for digital production of complex projects for top-shelf brands using classic advertising tenets combined with the latest platforms and techniques and says the term “creative technology” can seem redundant, as most creative solutions have a digital component. “Sometimes technology needs to be invisible, playing a background role in a user experience. There are also moments when technology can surprise people in unexpected and memorable ways.”
Executive Creative Director Dylan Bernd lauds Hurt for his creative intuition, saying, “He is an innovative thinker, foremost, wrapping his head around an idea first, then executing it.” Bernd, who leads the agency’s creative vision, adds, “Tim knows how to take content and deliver it how and where people consume it. He will have a touch point on everything we do for our clients to bring culturally relevant communications to as many people as possible.”
RP3 is one of the D.C. area’s leading integrated agencies whose roster includes well-known brands such as Giant Food, Children’s National Hospital, ABC Fine Wine & Spirits and Norfolk Southern.
Hurt, who holds a B.A. in visual arts, computer animation and interactivity and a master’s degree in advertising and digital technology from the VCU Brandcenter, has a deep resume that demonstrates his comfort level on both the client and agency sides of the house. Former clients include PenFed, Boys & Girls Clubs, WMATA and Capital One.
He says, “With new channels and platforms appearing all the time, we have exciting new ways to connect with audiences in a more tailored, data-informed way, creating reciprocal relationships with consumers.” He adds, “RP3 has great clients who take the opportunities created for them” and says he looks forward to “engineering serendipity” for all of them.
Hurt’s first day was July 26, 2021.