Media Playbook, Episode 1: Behind the Buy

By: Jono DeCosta / Aug 13, 2025

In Episode 1 — “Behind the Buy” — RP3’s Head of Media, Jonathan DeCosta (aka Jono), breaks down the strategy, decision-making, and planning process behind every media investment. With 15+ years of experience and over $800M in managed spend, Jono brings clarity to an often opaque world.

Jono DeCosta

Head of Media

Jono is a performance marketer with 15 years of experience who has developed and executed media strategies for major brands such as Tiffany & Co., KFC, Amtrak, HHS, CDC, Tumi, US Navy, BlueCrossBlueShield, AARP, Frontier Communications, and more. His clients have collectively entrusted him with over $800 million in media spend. He prides himself on delivering media strategy that consistently drives strong measurable business outcomes for his clients.