Media Playbook is RP3’s ongoing series that breaks down the strategy, systems, and decision frameworks behind modern media performance. Led by RP3’s Head of Media, Jonathan “Jono” DeCosta, each episode pulls back the curtain on a different part of the process — from planning a buy to optimizing it in real time.

Latest Episode: Episode 2 — “Beyond the Buy (Part 2)”

In the newest installment, Jono goes deeper into what happens after a media plan launches. From real-time optimization and performance diagnostics to the art of adjusting strategy mid-flight, he explains how smart media management turns a buy into meaningful impact.

With 15+ years of experience and over $800M in managed spend, Jono shares the signals and frameworks that keep campaigns accountable — and keep clients ahead.

Episode 1 — “Behind the Buy” (In Case You Missed It)

In Episode 1, Jono breaks down the strategy, decision-making, and planning process that sets up every media investment for success. He demystifies the upfront thinking that shapes budgets, channels, and performance expectations.