To ward off relentless competition from chain stores, we developed a brand campaign based on research that showed independent pharmacists are the most approachable and accessible healthcare professionals one can rely on. They’re your neighbors. The fabric of the community. They always have your back.
When COVID-19 hit, that message resonated more than ever. So we quickly fine-tuned the message and tactics for the moment.
Thanks to video completion and engagement rates that were well above industry averages, foot traffic to independent pharmacies increased by 15% within the first month of the campaign.