The Media Playbook

By: Jono DeCosta / Jul 30, 2025

The Media Playbook is RP3’s new series designed for CMOs, marketers, and curious minds who want to cut through the noise and understand how media really works.

In Episode 1 — “Behind the Buy” — RP3’s Head of Media, Jonathan DeCosta (aka Jono), breaks down the strategy, decision-making, and planning process behind every media investment. With 15+ years of experience and over $800M in managed spend, Jono brings clarity to an often opaque world.

Expect sharp insights. Zero fluff. Just the media truths every brand leader should know.

Watch the preview below and subscribe to get new episodes first.

Jono DeCosta

Head of Media

Jono is a performance marketer with 15 years of experience who has developed and executed media strategies for major brands such as Tiffany & Co., KFC, Amtrak, HHS, CDC, Tumi, US Navy, BlueCrossBlueShield, AARP, Frontier Communications, and more. His clients have collectively entrusted him with over $800 million in media spend. He prides himself on delivering media strategy that consistently drives strong measurable business outcomes for his clients.