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-- Nutritional Rating System Shows How Simple it is to Choose Healthier Food Options --

BETHESDA, MD (August 19, 2024) – RP3, an independent, full-service marketing agency, has unveiled a new advertising campaign for Guiding Stars. This nutritional navigation program, featured in over 1,400 supermarkets nationwide, assists shoppers in finding healthier product choices. The campaign, titled "More Good Stuff," marks a significant brand elevation for Guiding Stars. It highlights the simplicity and effectiveness of its star-rating system, which encourages consumers to select more nutritious options, thereby improving their overall quality of life.

The campaign, which debuts today across video, radio, digital and social media channels, features engaging video ads that humorously depict shoppers getting carried away as they realize how simple it is to choose healthier options using Guiding Stars. This fresh perspective aligns with the campaign's core message: more nutritious choices in your shopping cart fuels more good things in your life.

"We're passionate about partnering with clients who make a real difference in people's lives and Guiding Stars does exactly that by simplifying nutritious food choices," said Beth Johnson, Founder & CEO of RP3 Agency. "The 'More Good Stuff' campaign captures the essence of how these small, everyday decisions can lead to significant positive impacts on overall well-being."

Julie Greene, Director of Guiding Stars, expressed enthusiasm for the new campaign: "RP3's creative vision features both the functional benefits of Guiding Stars and emotional payoff of making nutritious choices with creative solutions we believe will engage and entertain our audience.”

"As this new campaign reaches more people with a focused media strategy, we're confident 'More Good Stuff' will resonate with consumers and ultimately deliver on our mission to improve people's lives," Greene said.

The campaign features content tailored to key moments throughout the year when nutritious choices are particularly relevant to consumers, such as back-to-school season, New Year's resolutions and spring health refreshes.

About Guiding Stars 

Since 2006, Guiding Stars has helped millions of consumers make more nutritious choices, making a positive and lasting impact on public health. The program evaluates foods and beverages when products meet its standard for nutritional value, stars are awarded to indicate good, better, and best nutrition to give consumers simple and easy to understand advice: the more stars a food earns, the more nutritious it is. Guiding Stars is currently in more than 2,000 grocery stores, including all Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop stores. Guiding Stars can also be found in public schools, universities, corporate and hospital dining facilities, non-profit hunger relief organizations, and is accessible through the Guiding Stars Food Finder app for iOS and Android devices. For more information visit https://guidingstars.com/