by Capitol Communicator | Jul 15, 2024

RP3 announced the appointment of Jonathan “Jono” DeCosta as Head of Media. DeCosta brings 15 years of experience to the role, with expertise spanning digital marketing, content planning, media strategy, and innovative approaches that drive business results for clients.

Over the years, DeCosta has been entrusted with over $800 million in media spend for clients. His accomplishments include developing and executing successful strategies for major brands and agencies, with a focus on programmatic and pay-per-click (PPC) campaign management across digital channels.

Throughout his career, DeCosta has worked with a range of clients, including Tiffany & Co., KFC, Party City, the United States Department of Health and Human Services, the Centers for Disease Control, Tumi, the United States Navy, BlueCross BlueShield, AARP, and Frontier Communications. Prior to joining RP3, he founded the media team at Fors Marsh and previously led the programmatic media buying function at Hill Holliday in Boston. His other past work includes leading the programmatic trade desk for AARP and serving on the global paid search team at GroupM’s MEC (now a part of Wavemaker).

“Jono’s extensive experience and data-driven approach align perfectly with our commitment to delivering measurable results for our clients,” said Beth Johnson, RP3 founder & CEO. “His portfolio is filled with case studies that translate strategic insights into business outcomes, which will be invaluable to our clients and our agency’s growth.”

“Given that the majority of advertising performance is attributable to creative imagery, I was drawn to RP3 for its strong, award-winning content,” said DeCosta. “The potential to combine data-driven media planning with innovative creative work positions RP3 for significant growth opportunities.”

A Washington, D.C., resident, DeCosta holds a master’s degree in advertising from Boston University and a bachelor of arts degree from Bryant University. His professional certifications include Bing Ads Accredited Professional, Google Ads Search & Display, HubSpot Inbound, Google Analytics, Marin Certified Search Specialist, and Twitter Buying & Execution Flight Path.

RP3 Agency, a Capitol Communicator sponsor, is a proudly independent, full-service creative agency dedicated to bringing inspired ideas to life for our clients. Since its inception in 2009, RP3 has been committed to connecting brands with consumers through honest insight and trust by a team driven by a shared passion for delivering work that influences beliefs, alters behaviors, spurs action, and achieves measurable business goals and outcomes. As a certified, woman-owned small business, RP3 prides itself on its versatility and forward-thinking approach. RP3 clients include Amtrak, the Appalachian Trail Conservancy, Atlantic Union Bank, CityCenterDC, EagleBank, Guiding Stars, The Hay-Adams Hotel, Hilton Worldwide, Marriott International, North Carolina Railroad, Northern Virginia Family Service, the University of Maryland, and the University of Maryland Global Campus.