The Change Agents
HR Certification Institute

The Change Agents

HRCI was well known among HR professionals. But they had much lower awareness among C­-Suite decision makers, who were the key to growth, but didn’t see HR as a transformational force to move their businesses forward. 

 

To quickly establish credibility, we forged branded content and event partnerships with sources the C-­Suite already trusted, including The Wall Street Journal and Inc. magazine, to educate them on the value of having a strategic HR business partner at their sides.

 

HRCI engaged over 500,000 C-­level decision makers and saw a 43% increase in certification registrations.

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