HR Certification Institute
The Change Agents
HRCI was well known among HR professionals. But they had much lower awareness among C-Suite decision makers, who were the key to growth, but didn’t see HR as a transformational force to move their businesses forward.
To quickly establish credibility, we forged branded content and event partnerships with sources the C-Suite already trusted, including The Wall Street Journal and Inc. magazine, to educate them on the value of having a strategic HR business partner at their sides.
HRCI engaged over 500,000 C-level decision makers and saw a 43% increase in certification registrations.