Outperform Your Competition:
HRCI, the premier credentialing organization for the HR profession, recently broadened their product portfolio, and simplified their enrollment processes to attract more entry level HR practitioners. They needed a brand update, starting with a new website, to reflect these changes, efficiently explain which certifications were right for people, and get them started as quickly as possible.
The newly rebuilt site, featuring a clean, sophisticated visual refresh, along with streamlined UX and mobile-first design, makes it easier than ever to find the right information and apply. Campaigns to both consumer and business audiences will commence in the spring to boost awareness of the new products and drive traffic to the site.