When Our Wheels Move
Norfolk Southern

When Our Wheels Move

With the changing political landscape, it’s critical for this once “old school” company to reframe its brand as innovative and forward-thinking to policy makers and opinion elites. So we chose to deliver that message in the most immersive way possible, a Virtual Reality experience at the political conventions, in partnership with CNN.

 

By showing this typically jaded audience what’s behind the trains that keep the economy moving, we increased their representation in Norfolk Southern’s social following from less than 5% to 32%, while growing the overall community by 77%.

 

Norfolk Southern 360
Norfolk Southern 360