Humane Rescue Alliance
Blue Collar Cats
We partnered with the HRA to launch a new program that helps place unadoptable feral cats, which would otherwise occupy valuable shelter space, with local D.C. businesses in need of rodent control.
Our work was inspired by the cats themselves. We started by creating the name and logo, then brought the brand to life with bold, energetic posters and other content to inform neighborhood businesses that these cats were ready, willing and able to get the job done.
Thanks to the buzz we created and some national media love, hundreds of cats have been placed in “jobs,” and the waiting list is so long, HRA has had to “recruit” cats from neighboring counties.