banner
Honest Tea

Be real. Get honest.

With organic brands going mainstream, Honest Tea faced a dilemma. How to expand into convenience stores without alienating their core health food store crowd?  

 

We let the product do the talking, creating a quirky, refreshingly honest voice.

 

The work helped drive expansion throughout the Mid-Atlantic, Southwest, and even New Jersey – the epicenter of convenience store culture and home of Jay and Silent Bob.

print
headline
poster
campaign