Our Crew Comes to You

For AutoSquad.

When AutoSquad came to RP3, we weren’t just launching a new brand, we were building a whole new category: mobile tire and brake services.

So everything from the logo, to the trucks, to the look and feel of the advertising had to help build a unique personality that stood out from the pack.

Radio and social were used to drive awareness and trial. The plan included a mix of on site promotions with drive-time DJs who got their tires changed live on the air, and some humorous :30 spots that compared the service to other modern conveniences, like “Pizza Delivery.”