RP3 Wins 3 at W3.

RP3 Agency is proud to announce three wins at the 11th Annual W3 Awards, which honors creative excellence on the web including websites, mobile sites and apps, and social and online marketing programs.

The wins include work for agency clients including Long and Foster and Children’s National Health System, and for an internal agency holiday project done on behalf of our clients and friends.

Long and Foster was honored for UX of the completely redesigned longandfoster.com site, which we launched last spring. The site was designed to bring together everyone involved in the home buying process–a process that is changing rapidly as new customers and technologies enter the market. Already, it’s generating four times as many leads to agents as before.

Children’s National was honored for the growupstronger.org site, part of an integrated campaign produced by the agency under the theme “Grow Up Stonger.” The site was created to allow staff members to embrace the new campaign by giving them the chance to show what “Stonger” means to them.

Finally, RPTree was honored in the self-promotion category. As part of our ongoing exploration of emerging technologies and their impact on marketing, RP3 developed a Virtuality Reality game that allowed users to explore a 360-degree winter wonderland and get into snowball fights with Yetis, all in the name of supporting local nonprofits.

The W3 is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising and marketing firms. Less than 10% of all entries are selected as winners.

“Our continued success in this show is a testament to our incredibly talented team of technologists, designers and developers. At RP3 we think digital first and work together from the start to ensure that the user experience is at the center of everything we do,” said Jim Lansbury, RP3 Founder and Chief Creative Officer.