Please see the full article in Capitol Communicator and MediaPost | Feb 6, 2023

Independent, full-service marketing agency RP3 announced that Chris Dealy, a veteran, New York-based creative advertising, and communications executive with extensive experience at nationally known ad agencies, has been named its new chief creative officer.

Dealy’s appointment is effective immediately.  He will remain based in New York where he will open RP3’s first office outside the Washington, D.C., metropolitan region.  He will commute to the agency’s headquarters in Bethesda, MD.

Previously, Dealy worked at J. Walter Thompson, New York, as the global executive creative director leading accounts including Bayer, Kimberly Clark, Nestlé Foods, Kleenex, and Royal Caribbean Cruise Lines. He also earlier worked as an associate creative director at DDB New York and as a vice president/copywriter at McCann-Erickson.  Over the course of his career, he developed campaigns for clients including Sharpie Mini, Bloomberg, Xbox, Mastercard, and Wendy’s.  He comes to RP3 from communications agency Purple Strategies in Alexandria, VA, where he served as executive creative director for the past three years.  He replaces Dylan Bernd, who left the agency late last year for a new opportunity.

RP3 Founder-CEO Beth Johnson said Dealy will become part of the agency’s executive leadership team and his responsibilities will include participating in the development of the agency’s overall strategic plan as well as establishing and carrying out departmental goals, policies, and procedures.  Specific duties also include:

• Leading the development of the agency’s creative product from concept development through production.
• Leading RP3’s Content Lab, the agency’s full-service production arm, where he will direct commercials and digital content as well as consulting with clients on how to maximize their production dollars.
• Creating relationships with clients to build trust and develop work in collaboration with other RP3 team members.
• Partnering with account leadership, strategic planning, media, public relations, and technology to deliver integrated, innovative solutions to clients.

“Chris’s appointment marks a major milestone in the evolution of RP3 and my plans for the future of the agency,” said Johnson.  “His creative talents and leadership skills will help RP3 in our ongoing quest to become one of the most innovative and influential marketing services agencies in the country.  We all look forward to his input and contributions in the coming year and beyond.”

Dealy is also a skilled film and video director specializing in digital branded content and commercials. He previously worked as a film, video, and content director at New York-based THE COLLECTIVE @LAIR.  He also was the Founder/Creative Director at Splick13 in 2006 where he developed creative, account, and media teams to create brand campaigns for consumer and B2B clients such as MTV, AMC, Islands Fine Burgers and Drinks, The New Jersey Devils, MSG Networks and Altman Vilandrie Consulting, and Nickelodeon.

“I’m incredibly excited to be joining the exceptionally talented group of professionals at RP3,” Dealy said.  My goal is to help the team serve existing clients, recruit new ones, and create emotionally impactful and relevant world-class social, digital, and traditional advertising that builds bonds between brands and consumers.  Having grown up in D.C., it’s nice to be returning home.”

Dealy earned a bachelor’s degree in creative writing from Denison University in Granville, OH.

RP3, a Capitol Communicator sponsor, is a proudly independent, full-service creative agency in the D.C. metro area focused on building new ideas, technologies and experiences that forge meaningful connections between people and brands and create opportunities that propel businesses forward. Founded in 2009, RP3 is a certified woman-owned small business working with a variety of forward-thinking clients including ABC Fine Wine & Spirits, the American Association of Colleges of Pharmacy (AACP), City Center DC, EagleBank, Giant Food, Guiding Stars, the Hay Adams, Hilton, Kaplan, Koalafi, Long & Foster, the National Community Pharmacists Association (NCPA), Norfolk Southern, University of Maryland, the U.S. Air Force Band and the U.S. Navy, and have deep collective experience in Healthcare, Retail/Grocery, Transportation, Travel and Destination, and Education.