RP3 Agency Launches Three New Integrated Marketing Campaigns

BETHESDA, Md. — RP3 Agency, a leading creative agency based in Bethesda, Md., today announced the launch of three new integrated marketing campaigns for Giant Food, Norfolk Southern, the National Law Enforcement Museum.

These campaigns demonstrate the breadth of the agency’s ability to produce stellar creative and media campaigns that influence national audiences while also showing RP3’s unique understanding of the Washington and Baltimore markets that produce excellent results for its clients.

Since its founding in 2009, RP3 Agency has grown from a handful of people to an award winning, creative agency producing innovative results for clients by marrying creative advertising, digital marketing, and public relations capabilities.

The agency’s latest work includes:

Giant Food – “The Little Things Are Giant”
Giant Food is the leading local grocer within the Washington and Baltimore regions. Locally, they are as well known for providing high-quality food as they are for providing support to the communities that surround them.

Giant wanted that message to be shared publicly and proudly across all of their brand communications. So, they asked us to help them build a new strategic platform that demonstrates their commitment to the local communities and their constant pursuit of making great food easier to make.

To deliver on that challenge, RP3 developed a new creative platform called “The Little Things are Giant.” An idea that gets to the core of their brand belief in a way that resonates with everyone, customers, co-workers, and partners alike. Through every execution and iteration of the campaign we communicate how Giant stays true to their word, commitment and above all, the food. The campaign will launch with TV, radio and out-of-home executions.

Norfolk Southern – “Reimagine Possible”
Norfolk Southern is the leading freight railroad that, in many ways, is helping to power and move our nation’s economy. Within a notoriously prescriptive category, we developed a new campaign that is helping to alter the public’s perception of the transportation industry.

We set out to reposition Norfolk Southern as the industry innovation leader that is redefining and reinventing railroad as we know it. With tools like data-crunching supercomputers and NASA-like dispatch centers, Norfolk Southern is applying tested technological advancements to every aspect of freight rail transportation.

RP3 developed “Reimagine Possible.” A new strategic, fully integrated campaign, that includes TV, social, print, and digital media to demonstrate Norfolk Southern’s mission in making a profound impact on the greater good while delivering the nation’s goods.

National Law Enforcement Museum – “Ride-Along With Us”
Launching a new museum in a city known for and saturated by museums is a challenge; even more challenging is opening a museum centered around law enforcement at a time when police conduct has been a focus of the media and political rhetoric.

With a mission to provide visitors a “walk in the shoes” of law enforcement experience while strengthening the relationships between law enforcement and the communities they serve, the Museum is excited to welcome citizens and law enforcement professionals from diverse perspectives and backgrounds to share in the vibrant story of American law enforcement and help shape its future.

Up for the challenge, we thought the best way to bring the community and law enforcement closer together was to give people an opportunity to connect with something that unites us.

“Ride-Along With Us,” featuring KC and the Sunshine Band’s hit song “Boogie Shoes” gets everyone singing (and dancing) along. This fully integrated campaign launched the opening of the museum, promising audiences this is one ride downtown they will never forget.